The heart is an idol factory, John Calvin tells us.  This is evident in the way we are always looking to build up and show off ourselves.  It seems that our number one idol is always me, myself and I.  We're constantly thinking about how things will affect us and how everything will make people think about us, even though most people are probably too busy thinking about themselves to worry about us, most of the time.  Brian Regan does a funny bit about the "Me Monster" at a dinner party (see below).

The most uncomfortable part of it is that we all can identify with it on some level.  Carl Trueman has a great article over at Reformation 21, where he shows us one more way that modern American evangelicalism has found for putting ourselves up on a pedestal.  While we (not just American evangelicalism, but people in general) have always tried to tell everyone how wonderful we are, he points out that many have now taken to the internet to do this, just so that we make sure we don't miss anyone.  It's a great article, well worth reading.